Version 3.13: Introducing the Spotlight.ai Analytics Dashboard (Beta)

We are pleased to announce the launch of the Spotlight.ai Analytics Dashboard beta version, now accessible directly within Salesforce. This new page offers Sales Operations a centralized view of deal outcomes, pipeline health, execution quality, and representative performance, utilizing Spotlight.ai signals applied to your Salesforce data.

This marks the initial release of the Analytics page and sets the groundwork for more in-depth, actionable sales insights.

What’s Included in This First Release

The Analytics Dashboard comprises a set of fundamental charts across four key areas:

Deal Outcomes and ICP

ICP / Wins Analysis - Highlights which Spotlight.ai Question answers are most strongly associated with winning deals.
Loss / Slippage Analysis - Identifies the top contributing signals behind lost or stalled deals.

Pipeline Velocity and Risk

Average Time Spent in Each Stage
Average Time to Win by Deal Size
Average Time to Lose by Deal Size
Win/Loss Probability by Stage

These perspectives aid in recognizing friction points, late-stage risk, and forecast confidence across the sales funnel.

Stage Execution and Activities

Activity Impact by Stage
Activity Impact by Stage (Normalized)

These charts illustrate where execution holds the greatest leverage and which activities or signals carry the most significance at each stage.

Rep Performance and Qualification

Reps Ramp Up and Pipeline Strength
Reps Qualifications Accuracy
Team Ranking

These perspectives help Sales Operations assess ramp progress, qualification accuracy, conversion effectiveness, and overall team health.

👉 Click to learn more about the available charts and dashboards

Why This Matters

With the new Analytics Dashboard in Salesforce, Sales Operations can:

Focus on the signals that drive wins and losses
Detect execution gaps and address risk at an earlier stage
Enhance pipeline hygiene and forecast reliability
Make representative coaching and ramp decisions more data-driven

All insights are customized to each customer and adapt dynamically to the Spotlight.ai Questions configured in your workspace.

This release introduces the core Analytics experience. Additional enhancements and views will be incorporated over time.

Please reach out to your Spotlight.ai representative to have this enabled in your Salesforce org.